The award

Information and benefits

To be honoured at the ICONIC AWARDS: Interior Products means to prevail against competitors in the industry with quality, innovativeness and excellence. The awards are selected by a top-class international jury of experts.

All companies in the interior design industry - manufacturers as well as product and furniture designers - are invited to take part.

Enter now and be presented as winner with the awarded project in the exclusive exhibition at Milan Design Week 2024 in Milan!

Register now!

Are you interested in taking part at the ICONIC AWARDS: Interior Products?
The registration period for the ICONIC AWARDS 2024: Interior Products is unfortunately over.
We will inform you as soon as the new registration period starts.

Detailed information on participation and the award can be found here:

Your path to success

Create an account

Register now in our online platform MyDesignCouncil! by using the button above (»Register here«).

There you can log in with your access data or register as a new participant.

Registration

For the online registration you need: a short product description and images. You have not yet prepared all the submission documents and data? No problem! You can also orientate yourself on the portal first and complete your submission at a later date.

Please note: Participation in the award and a possible award are subject to a fee.

Delivery

Once you have registered, please upload your digital presentation by 2 February 2024. Each participant will be informed of the results of the judging by email.

Benefits

Barbara Friedrich on the benefits of participating in design awards

SHARE YOUR SUCCCESS STORY

Communicate your success with the award by using the label - on websites, in digital communication, in signatures, in print, on product packaging, in advertising measures and at trade fairs.

NOMINATION FOR THE GERMAN DESIGN AWARD

We would like to recommend you! As a winner, you are automatically nominated for the German Design Awards 2025 with your award project.

INTERNATIONAL REACH

We present the winning projects with a wide reach with posts on Facebook, Instagram and LinkedIn as well as in selected and relevant trade media. You benefit from our international address distribution lists and marketing measures.

EXPAND YOUR NETWORK

Our award winners, jury members and industry guests form a unique network of high-calibre product designers and manufacturers. Make new contacts with experts and personalities from the design industry management.

A STAGE FOR THE BEST

As a winner, you will receive an invitation to the exclusive award ceremony, which will take place in a prominent location during Milan Design Week in the trendy Brera district of Milan.

OUR COMMUNICATION TOOLS

You will receive a white paper with useful tips and examples for your own award communication. In addition, we provide text modules that you can use for your press activities.

PRESENTATION IN THE ONLINE SHOWROOM

All award-winning projects are presented in our online showroom for product design, interior & architecture at ICONIC DIRECTORY including a link to the company and/or project page.

VISIBILITY THROUGH JOINT PRESS WORK

Your success is our reason for communication! We strengthen international visibility through professional press relations and editorial contributions in relevant specialised media. We communicate the award to decision-makers from business, politics and the media and provide you with professional text modules and a white paper.

YOUR PROJECT IN THE EXHIBITION

With your project at the centre of it all - on the occasion of the international furniture fair "Salone del Mobile 2024", the winning projects will be presented in a high-quality exhibition in the heart of Milan and introduced to the experts.

November 2023

Start of the submission period

15 December 2023

Early Bird Deadline

9 February 2024

Deadline for registrations

February 2024

Jury session

February 2024

Announcement of the winners

17 April 2024

Awards ceremony in Milan

16 to 21. April 2024

Exhibition of the winning projects
in Brera, Milan

Awards ceremony and exhibition 2023

 

In April and June 2023, the German Design Council will exclusively present the winners of the ICONIC AWARDS 2023: Innovative Interior at two networking events.
On the occasion of the international furniture fair »Salone del Mobile«, which will take place from 18 to 23 April in the Italian city of Milan, the German Design Council will celebrate a festival in honour of the winners of the ICONIC AWARDS 2023: Innovative Interior.
In June 2023, the official award ceremony and exclusive winners' exhibition will follow as part of the »imm cologne 2023« and the »PASSAGEN Interior Design Week 2023«, which will take place in Cologne from 4 to 7 June.

ICONIC AWARDS 2023: Innovative Interior - Award Ceremony

Review of the awards ceremony 2023

The awards ceremony of the ICONIC AWARDS 2023: Innovative Interior took place on 3 January 2023 at Design Post clogne. On the same evening, the winners' exhibition was opened, which will be shown during the imm cologne – embedded in the opening event of the furniture fair in the Design Post Cologne.

Source: German Design Council / Photos: Christof Jakob – www.christofjakob.com

NINE CATEGORIES OF SUCCESS

Bathroom and Wellness

The bathroom as a living space - from noble fittings over high-quality sanitary objects to bath accessories.

Bathroom and Wellness

i.e. Bathroom Fittings, Bath Accessories, Bathroom Furniture, Sanitary Installations

Office and Workplace

The home of workplaces and workplace equipment that wow, including furniture, writing instruments, filing systems, accessories and more.

Office and Workplace

i.e. Office Accessories, Office Devices, Office Furniture, Writing Utensils, Filing Systems

Building Fixtures

The whole range of building equipment – mailboxes, windows, switches, operating elements.

Building Fixtures

i.e. Building Automation, Post Boxes, Linings, Energy Technology, Windows and Doors, House and Door Signage, Switches and Control Elements

Kitchen and Household

Everything that counts to the kitchen world - from crockery to cutlery, kitchen faucet to household appliance, electrical appliance to kitchen furniture.

Kitchen and Household

i.e. Kitchen Fittings, Cutlery and Accessories, Large Electrical Appliances, Small Electrical Appliances, Dishes and Accessories, Household Appliances, Kitchen Furniture, Kitchen Accessories

Lighting

Lights that convince - whether outdoors, at work or for decorative purposes.

Lighting

i.e. External Light Fixtures, Decorative Light Fixtures, Technical Light Fixtures, Work Light Fixtures

MATERIALS, TEXTILES, SURFACES

Fabrics and materials that inspire - from bed linen and furniture leather to material innovations and surfaces.

MATERIALS, TEXTILES, SURFACES

i.e. Fabrics and materials that inspire - from bed linen and furniture leather to material innovations and surfaces.

Furniture

Beds, wardrobes, cupboards, shelves, tables and other movable elements in the interior.

Furniture

i.e. Beds, Wardrobes, Closets and Storage, Seating Furniture, Special Furniture, Tables, Lifestyle Accessories

Outdoor Products

Furniture and accessories that make the garden and conservatory even more beautiful.

Outdoor Products

i.e. Garden Furniture, Conservatory Furnishings, Garden Accessories

Wall, Floor, Ceiling

Wallpaper, carpets, floor coverings, tiles - everything that beautifies your own four walls.

Wall, Floor, Ceiling

i.e. Wallpaper, Tiles, Carpets, Floor Coverings, Wall Coverings

Registration and service fees

Registration fees

Registration fees

EUR 320 plus VAT
per project including digital preparation

EUR 235 plus VAT
per project including digital preparation until 15 December 2023

*All prices are per registered project plus VAT at the statutory rate.

Service fees

The following costs are compulsive after being awarded »Selection«, »Winner« or »Best of Best«:

»Selection«

Service fees »Selection«


1,850 EUR plus VAT

Service package:

  • - Use of the "Selection" label
  • - Two personalised certificates in a high-quality frame
  • - Presentation of the project in the online showroom with link
  • - Press relations and social media communication around the award
  • - Access to our exclusive marketing services
  • - Whitepaper and templates for your own press activities
  • - Invitation to the award ceremony and exhibition opening
  • - Digital presentation of the project in the exhibition
  • - Professional photos in front of the photo wall

»Winner«

Service fees »Winner«


2,750 EUR plus VAT

Service package:

  • - Use of the "Winner" label
  • - Two personalised certificates in a high-quality frame
  • - Presentation of the project in the online showroom with link
  • - Exclusive press relations and social media communication around the award
  • - Access to our exclusive marketing services
  • - Two customised video clips for your award
  • - Whitepaper and templates for your own press activities
  • - Invitation to the award ceremony and exhibition opening
  • - Digital presentation of the project in the exhibition
  • - Professional photos in front of the photo wall

»Best of Best«

Service fees »Best of Best«


2,950 EUR plus VAT


Service package:

  • - Use of the "Best of Best" label
  • - Two personalised certificates in a high-quality frame
  • - High-quality award sculpture with corresponding "Best of Best" label
  • - Presentation of the project in the online showroom with link
  • - Exclusive press relations and social media communication around the award
  • - Access to our exclusive marketing services
  • - Two customised video clips for your award
  • - Target group-specific advert on Facebook and Instagram with link
  • - Whitepaper and templates for your own press activities
  • - Invitation to the award ceremony and exhibition opening
  • - Presentation of the award on stage
  • - Presentation of the project in the exhibition
  • - Professional photos in front of the photo wall

Grant programme

The German Design Council offers all small companies and start-ups the opportunity to obtain an exemption from the possible winner's fees via a request for support.

Our grant programme

The German Design Council offers all small businesses, freelancers and start-ups the opportunity to submit a grant proposal for exemption from the service fees for winners that may arise. Exemption shall only take effect following close examination of the financial circumstances. The prerequisite is that the company’s annual turnover did not exceed EUR 50,000.00 during the past two years. The proposal must be submitted by 5th Januar 2024 (received by the German Design Council).

You can find the application here.

Detailed information can be found in our FACT SHEET 2024.

The Jury 2024

Judith Haase

Gonzalez Haase AAS Gesellschaft von Architekten und Designern mbH

Berlin

AAS Founded by Pierre Jorge Gonzalez and Judith Haase in 1999, AAS Gonzalez Haase is a Berlin-based studio with principal practices in architecture, scenography and lighting. Early work with Richard Gluckman and Robert Wilson for the Watermill Center in New York became the first of many highly regarded projects with contemporary artists, curators and collectors. Keeping the interplay between light and architecture at the forefront of their designs, AAS have gained a noted reputation for their spatial concepts. Their work includes major artwork installations, luxury retail interiors, residential extensions, and conversions for industrial and art-related spaces.

Antonio Rodriguez

Antonio Rodriguez – Partner & Designer, MATTEO THUN & Partners

Milan / Munich

Designer Antonio Rodriguez was born in 1963 and grew up in Spain. After studies in Valencia and Milan, he moved to Milan in the 1990s, working at the Taipei Design Center and acting as a tutor at the European Design Institute (IED) from 2000 to 2005 and has shaped high-profile collaborations with brands including Hitachi, Mattel and Toshiba before he joined Matteo Thun studio in 1999. In partnership with Matteo Thun, since twenty years, the pair has enjoyed enduring success both autonomously and collectively as a studio. Antonio’s design approach stands for sophistication, simplicity and innovation, resulting in icons of utility, timelessness and beauty. The dialogue with the client’s technical teams, paired with his pursuit of simplicity led to state-of-the-art products and projects and established long-term co-operations with companies like Zwilling, Zucchetti, Fantini, Axent and Ethimo, to name a few.

Ester Bruzkus

Ester Bruzkus – Ester Bruzkus Architekten

Berlin

Ester Bruzkus grew up in Berlin and studied architecture at the Technical University and later at the École d'Architecture de Belleville in Paris. In 2002, she founded her own office in Berlin, which she has run together with her partner Peter Greenberg since 2016. As an internationally active architecture and interior design firm, she has repeatedly been named one of the 100 most influential creatives in the field of interiors, architecture and design by AD Architectural Digest. The firm's field of activity ranges from sophisticated private residences and office environments to renowned restaurants for top restaurateurs such as Tim Raue and Lode & Stijn. It is also responsible for the creative design of hotel interiors, including the Amano Berlin and Nobu in Hamburg, and the design of high-quality furniture. The office's unmistakable style is characterised by clear lines, precision, surprising details and the contrasting use of materials and colour nuances.

Tobias Lutz

Founder Architonic | Chief Strategy & Brand (DAAily Platforms)

Zurich

Born in Stuttgart, he went to Switzerland to study architecture at the ETH Zurich, where he learned from Prof. F. O. Gehry and Daniel Libeskind, among others. In 2003, he founded the architecture and design platform Architonic in Zurich with his business partner Nils Becker and, as managing director, was responsible for marketing, sales, human resources and finance. The start-up quickly grew from a product database for design objects in the premium segment to an internationally known and popular online platform for designers, manufacturers and architects. With the merger of Architonic and ArchDaily in 2020, Tobias Lutz took over the leading role in Strategy & Brand of the DAAily platforms - Designboom | Architonic | ArchDaily. Together they form the largest online community for architecture and design worldwide.

Ana Relvão

Designer and Co-Founder of Relvãokellermann

Munich

Ana Relvão founded the Relvãokellermann studio together with Gerhardt Kellermann in 2014 in Munich. She was the award winner of the INOV-ART scholarship of the Portuguese Ministry of Culture and was nominated for the Design Award of the City of Munich in 2016 and 2020. She was a guest professor at the State Academy of Fine Arts in Stuttgart in 2018. Relvãokellermann works in the field of industrial design, spatial design and art direction. Some of their clients over the years include Auerberg, Bulthaup, COR, Gumpo, Holzrausch, Huawei, LIGRE and Samsung.

FAQ

HOW MANY PARTI­CI­PANTS ATTENDED LAST YEAR?

All in all, the 515 parti­ci­pants from 25 countries attended the ICONIC AWARDS 2023: Innovative Interior .

IN WHICH CATE­GO­RIES CAN I SUBMIT MY PROJECT?

The award is divi­ded into nine cate­go­ries. You can find them here.

WHICH AWARDS ARE PRESENTED?

The jury awards the "Best of Best", "Winner" and "Selection" awards for each category, with "Best of Best" being the highest rating, followed by "Winner" and "Selection".

WHERE CAN I REGISTER FOR THE AWARDS?

Registration online via My Design Council.

WHO IS ADMITTED TO THE AWARDS?

All companies and studios in the furnishing industry - manufacturers as well as product and furniture designers - can take part.

CAN I REGISTER A PROJECT THAT HAS ALREADY WON ANOTHER GERMAN DESIGN COUNCIL AWARD?

Yes.

IS THERE A LIMIT TO THE NUMBER OF PROJECTS I CAN ENTER FOR THE COMPETITION?

No.

HOW OLD CAN THE SUBMITTED PROJECT BE?

The project may not be older than 5 years at the time of the jury session.

WHAT ARE THE COSTS AND FEES?

For each registered pro­ject the registration fee of 320 Euro will be charged. Depending on the award, additional fees may apply. Informa­tion on the costs of the ICONIC AWARDS 2024: Interior Products can be found in the FACT SHEET 2024.

CAN I BE EXEMPTED FROM THE FEES?

The German Design Coun­cil offers all small businesses and start-ups the opportunity to be exempted from the pos­si­ble winning fees by means of a funding ap­pli­cation. Details can be found here.